Pure Fitness: 300 Franchise Locations Planned in US

Estimated read time: 3 minutes and 48 seconds

GYM TAN LAUNDRY

Pure Fitness: 300 Franchise Locations Planned in US (Read More)

GYM US LAUNCH: UK fitness center operator Pure Gym, known for its low-cost, no-contract memberships, is entering the US market as Pure Fitness.

Slow but Steady Success: Pure Gym has become the largest gym operator in the UK over the past 14 years, with nearly two million members and 370 locations in the UK, Europe, and the Middle East.

American Expansion: After successfully testing the market with three locations in the Washington D.C. metro area, Pure Fitness is now seeking franchisees in key US markets such as New York, New Jersey, Massachusetts, Florida, Texas, Illinois, and the Carolinas.

Landlords' Interest: RCS Real Estate Advisors is helping Pure Fitness create a franchising organization, as landlords are now keen to attract health and wellness concepts.

Lean Operational Model: Pure Fitness locations have a minimal staff structure, with just a manager, assistant manager, and a small team of part-time fitness coaches. Personal trainers operate independently within the gyms.

Positive Feedback and Affordable Pricing: Members in Washington D.C. have praised Pure Fitness for its flexibility, well-equipped facilities, and competitive membership prices ranging from $25 to $35 per month.

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