Dutch Bros Announces Minimum 150-165 New Stores for 2024

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DUTCH OVEN

Dutch Bros Sets Sights on Opening 150-165 Locations in 2024 (Read More)

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In 2024, Dutch Bros plans to open "at least" 150 to 165 new locations, following a successful year of opening 159 stores in 2023. The drive-thru coffee chain aims to reach its long-term goal of 4,000 shops in the next 10 to 15 years.

• Incoming CEO: Christine Barone took over as CEO on January 1, bringing her experience from True Food Kitchen.

• Incoming CFO Joshua Guenser: Guenser will succeed Charley Jemley and join Dutch Bros from Mod Super Fast Pizza Holdings and Starbucks Corp.

• Incoming President of Operations Sumitro Ghosh: Ghosh joins Dutch Bros from Nike and Foxtrot Ventures Inc., and will spend time engaging with field leaders before transitioning to the new role.

• Chief People Officer Jess Elmquist: Elmquist joins Dutch Bros from Phenom People and Life Time Inc., with expertise in human resources and learning.

• Brian Maxwell Transitions to Vice Chairman: Maxwell, a longtime Dutch Bros executive, will report to the co-founder and executive Chairman.

"We have an exceptional team with leaders who have deep knowledge of Dutch Bros and what sets it apart in the drive-through industry, as well as those who know how to thoughtfully guide the company in its next phase of growth," said Barone.

Dutch Bros currently operates 831 shops across 16 states, consisting of 542 company-operated and 289 franchised-operated locations.

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