CosMc's: McDonald's Secret New Concept Revealed

Estimated read time: 3 minutes and 42 seconds

FREAKY NAUGHTY

CosMc’s concept is being launched in Bollingbrook, IL. (Read Here)

Months after McDonald's first announced that it was launching a new restaurant chain, customers have finally gotten a first peek at the secretive concept—and some hints about what may be on the menu.

MC'D COSMC'S: McDonald's unveils its new spinoff brand, CosMc's, with a sneak peek of a location under construction in Illinois.

First Look: A video reveals a blue-colored exterior, retro signage, and four drive-thru lanes at the CosMc's restaurant.

Competitor to Starbucks and Dutch Bros: Speculations suggest that CosMc's will focus on serving coffee and drinks from McDonald's McCafé line, competing with Starbucks and Dutch Bros.

Upcoming Details: More information about the CosMc's menu will be shared during McDonald's annual investors meeting on Dec. 6.

🧠 EDITOR’S THOUGHTS

Who got Rizz: As we’ve seen recently, legacy brands such as Wendy’s and Burger King have hit the struggle bus with their locations. Meanwhile, you’ve got players such as Dutch Bros marching towards an expansion to 4,000 locations. McDonald’s wants to stay relevant by targeting a younger audience, marketing through social media, and adopting food items that get attention.

Action Items: Be on the lookout for other legacy brands looking to downsize with smaller format concepts along with creative marketing campaigns to attract Gen Z. (FYI: Rizz is short for charisma for you Boomers out there).

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